COMPANY : Second cup Cafe (CANADA) Need Help on Last Two Points QUESTION : Report on company background and research findings- 20% of course grade due by midnight 25 Mar: · Introduction of the company and product. Where it originates from, business activities, date of establishment, structure and size, brief description of products/ services. · Clearly identified business goals (group can make reasonable assumptions about the business goals) and research objectives. Relate the research objectives with the business goals of the company. · Identify and define the current target market for the company’s products. · Competitor analysis – identifying the major competitors in the market. · What are the competitors doing in terms of product/ service, pricing, promotion, and distribution that makes them a competitive force in the market? ( · Competitors SWOT analysis (maximum 2 major competitors). · Customer survey with minimum sample size of 20 respondents (and possibly Focus group discussions) with current and prospective customers of the products/services identifying their needs and wants. · Analysis of product positioning through the customer survey. · Identify potential new products/ services for the company. (Sharath) · Identify potential new customer segments for your market offering. (Sharath)
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