Frame your topic as a business problem/challenge Discuss how marketing research is used to identify and exploit business opportunities Examine the role of ethics incorporating concepts from the field of marketing and psychology Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge) Guidelines: 1. Paper must be in APA 6th or 7th edition format 2. Paper must be double spaced and include a title page 3. Paper must be 5 pages excluding the title and reference pages. 4. Paper must contain a minimum of five (5) scholarly sources from professional publications.
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