It takes the form of a report. It requires that you need to select amazon company and apply Porters Fives Forces Model to its current market position as well as the suggestion of either a Cost-Leadership or a Differentiation strategy and justifications for this. Executive summary Current market status for the firm Application of Porters Five Forces Model to the firm Proposed strategy (cost leadership or differentiation) need to recognised and write only one. Justifications for choice of strategy Conclusion
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