need to design a questionnaire about 12 questions (including Likert scale, brand performance question, brand imagery question, brand judgment question, brand resonance question). see in sample questionnaire Report details 5 pages maximum (there will be a penalty for exceeding page limit) Font – 12pt, Times New Roman, single space Use of figures/diagrams/graphs is encouraged References, appendices not included in page limit introduction 1.Historical overview and background Parent company background Existing brands History of chosen brand – Any changes in positioning/target market? – Competitors – Exisiting brand extensions (if any) 2. Brand inventory Brand elements Brand associations Positioning strategy (POP/POD) Target market Existing campaigns 3.Consumer perceptions • Conduct quantitative research to identify: – Brand awareness/usage – Brand performance – Brand imagery – Brand judgments/attitudes – Brand resonance Important: Min. sample size of 10 consumers 4. Findings Is there a gap between desired positioning and the positioning based on consumer perceptions? Why? Which are the main drivers of brand equity (which of dimenions positively or negatively affect brand equity)? 5. Recommendations What can be done to rectify the problem/s? Play consultant and be creative – Possible extensions? – Trimming the brand portfolio? – Change pricing? Packaging? website/? – Promotion campaign? Objectives Understand what consumers think of the brand Can be broken up under the following: following 5parts should be mentioned see the sample (Rolex) – Historical overview and background – Brand inventory – Consumer perceptions – Main findings – Recommendations
Why Choose Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Our Services
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
Essays
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admissions
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
Coursework
Revision Support
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.