Select a company and learn about its history. This will prepare you for your Week 2 Analysis. Note: Some reports are more recent than others. It’s in your best interest to find a company with a recent (within 2 years) report. Do not select your own company unless you can find research on the company in the school library. Select 1 global company from “Business Source Complete: SWOT Analyses” located in the University Library to use for the next 5 weeks (this will sometimes be referred to as “your company”). Quotes should be no more than 10% of response. Summarize and paraphrase information rather than quote. Create a chart or outline that conveys the following information: Name of company Industry Brief history of company Share at least 3 milestones from the company’s history Define 1 new unique business opportunity the company can do to increase their competitive advantage (can be something already being done) Identify a function of management that is needed for this opportunity. Use at least 3 resources which may include company website, textbook and at least one business journal article Submit your assignment as a Word document attachment in the submission area, do not just cut/paste into submission area, as link or in PDF.
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