The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length. Required Marketing plan Headings: Executive Summary Situation Analysis -Market Summary -Target Markets Marketing Demographics -Geographics -Demographics -Behavioral factors Market Needs Market Trends Market Growth SWOT Analysis Competitors Analysis Market Strategy -Marketing objectives -Financial objectives -Positioning strategy Marketing tactics -Product -Price -Distribution -Communication -Research Financials -Break-Even Analysis -Sales Forecast -Marketing Budget You MUST upload assignment into the ASSIGNMENT page or attach as a Word document. Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment# Course Objectives: Develop a Marketing Plan. Define the types of marketing research. Analyze potential pricing alternatives. Define channel strategy Design a sales management plan. Define the process for bringing a new product or service to market.
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