This assignment assesses K1, K2, K3, S1 and S2 For this assessment you will critically examine the following organisation: Print Cakes https://www.printcakes.co.uk Guidance on the word count is indicated for each section below. Assessment Overview You are to research, evaluate the marketing activity undertaken by Print Cakes. In doing so, you will prepare a case study providing an overview of Print Cakes’ current marketing activity and a report evaluating a potential market opportunity and recommending relevant marketing strategy. A key focus of both will be discussion on how marketing activity and the market is influenced by current technology. 3 Case study 1,500 words – should identify and critically evaluate the following aspects: • Brief company overview and mission statement. • Evaluate the core offering, what are the customer ‘’needs and wants, ‘jobs to be done’, and how are these currently satisfied through the provision of the marketing mix. • Evaluate whether the organisation demonstrates a ‘marketing orientation’ • With reference to the 4.0 and MarTech technologies studied on the module critically evaluate to what extent technology influences the company’s marketing approaches and how this links to the delivery of value. To demonstrate application of marketing theory, organisational and contextual accuracy, the case study and report should be supported with referenced evidence from a range of credible academic and practitioner sources. Individual Business Report (2,500 words) Executive Summary – short summary – the whole report (100 words) • Introduction Statement of problem or context. • Main report • Identify a new opportunity for Print Cakes presented by the external environment. This can be a new product, service enhancement or a technological innovation to enhance the company’s marketing activity (or a combination of these opportunities). • STP – In response to the above, critically evaluate and make recommendations on the organisation’s approach to STP. Identify a relevant target group and develop a detailed ‘customer persona’. This should be supported with a *primary research interview / interviews or appropriately referenced secondary research. • Recommendations- With application to the marketing process and customer journey mapping theory, recommend a value driven marketing strategy identifying how the organisation will engage with this customer group. Support this section with a Customer Journey Map. • Conclusion – short summary of how value is created for the organisation and customer. (300 words) • References • Appendices To demonstrate application of marketing theory, organisational and contextual accuracy, the case study and report should be supported with referenced evidence from a range of credible academic and practitioner sources.
Why Choose Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.