Using your HBR coursepack, review the following articles in the coursepack: The Female Economy Customer Value Propositions in Business Markets Getting Brand Communities Right The One Number You Need to Grow Ending the War Between Sales and Marketing Cite each source individually – do NOT cite as a coursepack! Following your review, share a 750-words minimum review of the strategic marketing concepts discussed. Make sure to cite your sources individually – using their original published dates. This posting should be completed using APA formatting (in-text citations and references) attach in a formal word document. Not accepted if there is no word document attached. This initial post should be completed by Saturday at 11:59 p.m. EST. After you submit the initial posting, return to the forum and review the findings of your classmates. Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate. Peer postings should be completed by Sunday at 11:00 p.m. EST.
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