Your non-profit organization should be Red Cross Society of China, and all your strategy should be based on Red Cross Society of China. The recognition and stewardship strategy (1/2 page, single spaced) for a major gift donor should describe the donor’s gift and the written and other thank-you’s and immediate and planned recognition that will be given, and the near and ongoing stewardship that will be conducted for this immediate and likely or hoped future major gift donor. The marketing plan (1/2 page, single spaced) should describe the actions that will be taken to present, promote and have reaction, such as comments, questions and gifts, to the fundraising case and request for support. The plan should include actions taken inside the organization as well as those external to the organization.
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